Executive Profile
Overview
- Accomplished media and marketing executive with broad expertise in audience analytics, consumer insights, marketing strategy and business intelligence
- Proven success in applying data analytics and consumer research to maximize marketing effectiveness, customer adoption and sales revenue
- Experience working with small, medium and large organizations, ranging from early-stage startups to established Fortune 500 companies
- Deep understanding of media, advertising, technology, consumer packaged goods and e-commerce industries
- Entrepreneurial spirit ... launched successful research and analytics consulting practice focusing on emerging media and technology platforms
Career Highlights
Global Head of Marketing Insights & Analytics (2016 – Present)
APPLE INC., Cupertino, California
Lead global team of analysts to maximize advertising revenue and marketing effectiveness for App Store Search Ads and Apple News.
APPLE INC., Cupertino, California
Lead global team of analysts to maximize advertising revenue and marketing effectiveness for App Store Search Ads and Apple News.
Head of Research & Data Analytics (2014 – 2015)
DELIVERY AGENT, INC., San Francisco, California
Oversaw consumer research and data strategy for Delivery Agent’s advanced advertising and e-commerce platforms.
DELIVERY AGENT, INC., San Francisco, California
Oversaw consumer research and data strategy for Delivery Agent’s advanced advertising and e-commerce platforms.
Independent Consultant (2010 – 2014)
INSIGHTS & ANALYTICS LLC, San Diego, California
Provided consulting and project management support in the areas of consumer insights, data analytics, competitive analysis and advertising strategy.
INSIGHTS & ANALYTICS LLC, San Diego, California
Provided consulting and project management support in the areas of consumer insights, data analytics, competitive analysis and advertising strategy.
Director, Consumer Insights & Analytics (2007 – 2010)
QUALCOMM INCORPORATED, San Diego, California
Oversaw consumer insights, audience analytics and market intelligence for FLO™ mobile video platform.
QUALCOMM INCORPORATED, San Diego, California
Oversaw consumer insights, audience analytics and market intelligence for FLO™ mobile video platform.
Senior Manager, Media Research (2000 – 2007)
ANHEUSER-BUSCH, INC., Saint Louis, Missouri
Managed all research and analytics functions of in-house media planning and buying agency.
ANHEUSER-BUSCH, INC., Saint Louis, Missouri
Managed all research and analytics functions of in-house media planning and buying agency.
Education
MA, Communications and Mass Culture
BA, Economics; Communication Arts
© 2024 Jonathan D. Kapsis